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Southwest Baptist University's Board of Trustees approved the current strategic plan in October 2023, setting a trajectory for the university that will culminate in its 150th year of training the next generation in 2028. The plan is built on the four key themes of Belong, Discover, Serve, and Excel, centered on the motto of 'Students First.'
By its sesquicentennial in 2028, Southwest Baptist University will be a regional institution of choice, known for its transformational student outcomes, excellent return on financial investment, and its vibrant campus culture.
Students First
Because Jesus is at the center of who we are, we must cultivate a caring community where his welcome is experienced. By focusing on institutional culture, we will renew the strong bonds of belonging that fuel the anchievement of our students, faculty, and staff.
Because we are an academic institution preparing students for all of life, we must advance programs that fuel discover. By refining our offerings and developing market-informed programming, we will help students discover truth, goodness, and beauty and share their vocational ambitions.
Because we launch servant leaders into a global society, we must ready students for the challenges that lie ahead. By investing in intentional leadership development, co-curricular programming, new partnerships, and service opportunities, we will prepare students with the skills and character they need to serve.
Because we are on the cusp of our 150th anniversary, we must equip SBU for a rapidly changing future. By modernizing our processes and infrastructure, deepening our connections to alumni and donors, and investing in our faculty and staff, we will do the hard work of ensuring that SBU is positioned to excel.
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